Creative Problem Solving
by Emil Baldwin, Jr. LSW

    One of the important components of creative problem solving is to learn to look beyond (or around)  the traditional solutions for an alternative idea or resolution. In short to learn to "color inside the lines" most of the time but be willing to "color outside the lines" if it makes the picture prettier. To start you thinking in that direction, here are two situations to consider:

Emil and the Celtic Jewelers

    In the middle of December one year, I was doing some last-minute Christmas shopping online. I wanted to buy some Celtic jewelry and  located a shop in England that had some nice-looking  merchandise. I placed an order for three items and the package arrived on Christmas eve. However, when I opened the envelope only two of the items were there. The invoice indicated that all three had been shipped and my credit card had been billed for all three.

    Three months later, after being patient, understanding, and making the traditional attempts to contact the business (email, letter, forms on their webpage, etc.), I had received no response and nothing to show for my efforts.

    So, what should I do next? It was only a $25 item, maybe it would have been best to just walk away and forget it...secure in the knowledge that they have this money but they have lost hundreds of dollars in future sales to me personally. Or perhaps, a declaration of war should ensue...but there again, it's only $25. Am I going to get a lawyer, call England, or whatever for that amount of loss? No, I don't think so.

    I felt that it was time for me to take additional action...either one of the above or something else. Since the traditional approaches weren't working, I started thinking about other ways to make contact. For example, who was associated with them? An Internet search found a couple of connections, one had done their webpage management and design and the second was a large business website, who carried a link to the shop. Both of these were BUSINESS associates...so the questions of keeping good relations, getting favors/business from each other, and maintaining a good image with their peers (or superiors) came into play when I emailed the two. I did not give them any information other than I couldn't reach the business and the ways that I had tried to contact them. Both of the two contacted the company in my behalf. Within 24 hours, I received an email from the owner. The jewelry was received six days later.

Ruth and the Televangelist

    Another creative solution to a problem was sent to me from long-time friend and foster/adopt parent, Ruth. She told me that her family had received numerous requests for donations from a TV evangelist and despite their letters asking him to stop, the requests kept on coming. A  curious fact in this matter was that the requests were not addressed to them but to a relative who had died two years earlier. The fact that the person had died had been mentioned in Ruth's responses but it seemed to fall on deaf ears. One day she got a sock in the mail from the minister with the notation, "Put this on, wear it in the midst of your troubles, put some money in it and mail it back to me, and when I pray, your troubles will be gone!" Once again, she decided to write the televangelist...only this time, she put the letter in the sock. The sock was open because they expected to find money inside. When they found her mail, the letters stopped. An excellent example of using the "problem person's" procedures to not only get their attention but provide a solution as well.

Ideas To Try

    So, the next time you have a problem, you might want to call the A-Team OR you might want to try one of the following:

  1. Brainstorm with yourself and others for creative ideas. Only one solution or idea is not enough...the more, the better.
  2. Think about who has your "opponent's" ear. (Who will they listen to?)
  3. Who has power, control, or influence over the person, group, or problem? (It could be someone they want to impress or someone they think can make their life wonderful or miserable.)
  4. What do they expect from you as a parent, friend, associate, or customer? Can you use that information to get the problem resolved (promise them what they want, promise to withhold it, or manipulate what they expect--ex. "the sock")
  5. State your wants, needs, and what happened logically with a minimum of ranting and raving. Use the energy and power of the rant but back up your emotions with evidence. If you are like me and fortunate enough to have a lawyer as one of your personalities, don't hesitate to invoke them. Contacts that sounds like there is an attorney in the picture influences many. My internal lawyer, Ima Crook, has helped me on many  occasions with her insight on the proper use of legalistic words like whereas, the aforementioned, etc.
  6. What power do  they think you have? When the jewelry store owner told me that my letter, emails, and response forms to their website had all been lost or misplaced and that they had responded to one of my emails. I said, "Well, I get a fair amount of email from my newsletter subscribers and webpage but I have been watching for something addressed from you..." By that subtle inference, they heard that they were not only dealing with an individual but one who could involve or influence others. Not many people (myself included) like to use that tactic and no one likes to hear that so-and-so is Bill Gates', 35th cousin and should be treated differently. However, as we all know, it is a fact of life...is quite often the way of the world... AND...it usually works! If logic, good manners, good behavior, and so on doesn't create a solution for you, and you are Bill's 35th cousin or can bring some other pressure to bear....use it!
  7. Experiment...don't be afraid to try a different approach. If you don't try it, how do know whether or not it will work?
  8. Watch-h-h and learn. How do others solve their problems?
  9. The history of problem solving-- What have you done in the past that has worked? Can it re-tooled for this situation?
  10. Picture this--Imagine the problem situation and mentally try out new strategies. How does "the problem" react, how do you respond to their reaction, what you do then, etc. This mental visualization may generate new ideas but at the very least you  will gain insight to how your "adversary" thinks and anticipate your responses (think "on your feet") better.
  11. Exercise your brain...the more brain push-ups, brain sit-ups, and brain challenges you do...the better.  It will not only improve your "smarts" but usually enhances your thought processes, and creative juices as well. Soon you will be saying with confidence, "Alex, I think I'll take 'Applied Nanotechnology' for a thousand!"
  12. Learn from your world--meditate, observe how nature solves a problem, watch movies, TV, listen to music, etc. Visual images can be stimulated by words, music, or free association and might "prime the pump" for a creative solution.
  13. Although I strongly believe in the power of prayer, I assume that God had a reason for giving us legs, arms, a brain, and a tongue. Faith is good, faith with action is better.
  14. Take a nap--sometimes we think about something for so long that we block input from our creative side. You would be surprised how many successful people gain insight to a problem while sleeping or becoming involved in some activity outside the one with the problem.
  15. Be cooperative, understanding, and positive as much as possible but remained focused on your goal.  Everyone is accountable to someone else and the person who presents a problem to you may not have the ability or power to do anything better than they already are. People who are angry tend to anger other people and a short-term gain may be obtained by verbally attacking the other person. However, it usually gets a negative reaction and what the person does for you voluntarily may diminish. This element is particularly important if you have a long-term relationship with them or their organization and may need to ask for assistance again.
  16. Learn to view "problems" as opportunities for growth and development. Overcoming difficulties builds strength of character as well as developing new  coping skills. If you are not moving, interacting, or encountering problems, you are not progressing. Progress is born from conflict.

    Creative problem solving is a skill that can be learned by most people. If it is not part of their natural makeup, it can be acquired by training and practice. This may take effort on their part and a readjustment in the way they perceive life and the things around them. However, it will open the door to more opportunities and solutions than traditional or reactive problem solving.

"Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted."

-George Kneller Ph. D., Educator, Scholar, and Author

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